Geniucal

We’ve been delivering world-class web projects since 1994. We work using modern web systems and can create tailored solutions. We are a Michigan-based veteran-owned business.

What We Do

A comprehensive suite of web development services caters to a diverse clientele.

Website Design

Website development services involve building and coding a website to bring its design and functionality to life. This includes creating the front-end user interface, back-end systems for managing data, and integrating features like e-commerce, forms, or databases. These services ensure the website is responsive, functional, and optimized for performance across different devices and browsers. Website development is essential for turning a design into a fully operational, user-friendly site.

Website Deployment

Website deployment services involve launching a completed website by transferring it to a live server, making it accessible online. This process includes setting up hosting, configuring the domain, and ensuring everything works properly in the live environment. It also involves optimizing performance and security to ensure the site runs smoothly after it goes live. Website deployment is the final step in bringing a website from development to full operation.

Website Maintenance

Website maintenance services ensure a website stays updated, secure, and fully functional after it goes live. This includes regular software updates, fixing bugs, monitoring performance, and addressing security issues. Maintenance also involves updating content and making improvements to keep the website running smoothly and efficiently. Regular maintenance is essential for keeping a website reliable and up to date.

What Customers Say

Hear from our customers first hand, look at their online properties, and see our work.

A Simple and Proven Approach

A comprehensive framework for creating effective, simple, and cost effective web sites and web solutions.

Plan > Define > Build > Test > Deploy > Maintain

Planning and Requirements Gathering

In this phase, the foundation of the project is laid out. Key stakeholders collaborate to identify the website’s purpose, target audience, and desired features. It involves gathering detailed requirements, setting goals, and creating a project timeline. Site architecture, including a sitemap and wireframes, are often developed to map out the structure and flow of the website.

Design

The design phase focuses on the visual aspects of the website. Designers create mockups and prototypes, defining the site’s look and feel, color schemes, typography, and overall aesthetics. These designs align with the branding and user experience objectives determined in the planning phase. It’s essential that the design is user-friendly, responsive, and engaging for various devices and screen sizes.

Development

Once the design is finalized, developers bring it to life by writing code to create the website’s front-end (user interface) and back-end (server-side logic). This phase involves integrating databases, content management systems, and functionality such as forms, e-commerce features, or interactive elements. Collaboration between front-end and back-end developers is crucial to ensure smooth functionality and responsiveness.

Testing

After the website is developed, it goes through rigorous testing to ensure it functions as intended. This includes checking for bugs, compatibility across browsers and devices, performance issues, security vulnerabilities, and ensuring all links and features work correctly. User experience is also evaluated during this phase to make sure navigation is smooth and intuitive.

Deployment

Once the site passes all tests, it is ready for deployment. This involves transferring the website to a live server, making it accessible to users. Configuring hosting, domain name setup, and ensuring that all elements of the site are properly launched are critical parts of this phase. Backup and monitoring systems are also often established to maintain website performance and uptime.

Maintenance and Updates

After deployment, ongoing maintenance ensures the website remains functional, secure, and updated with the latest features and content. Regular updates may include adding new features, improving performance, fixing bugs, or adapting the site to emerging technologies. Website monitoring and user feedback are integral to keeping the site relevant and optimized for user needs.

Let’s Work On Something

Let’s see if we can help you with your website, marketing project, or whatever you have in mind.