About

We have been involved with some form of technology since 1980.

We started developing for the web in 1994. Since then, we were captivated by the web as a medium. We’ve delivered hundreds of websites over the years and we believe we’ve learned a few things.

What Does Geniucal Mean?

The word “Geniucal” was coined by our founders son, who was 16 at the time. It was meant to be a funny expression, made up on the spot, but it stuck in our founder’s family and came to mean something much bigger.

What We do

Website Design and Development

After many years of professional web development, iterating through designs and programmatic concepts that work, and refining the methodologies that are effective, we picked up some solid foundations.

Website Deployment and Hosting

Once complete, we can package all of the critical elements, deploy them to a production environment, and test them prior to final release.

Website Maintenance and Management

Once deployed, we maintain all of the critical components, monitor them for security, and we can even commit changes for you.

How we work

Business Over Technology

Problem: Over many years of development, it quickly became clear to us how technology often leads and drives business processes.

While there are times where it can be appropriate to adopt new technical methods to solve business problems. It should always be business processes and problems that drive technical solutions.

Solution: There are countless ways to solve business processes with technology, but we must always align available technology best practices with the business at hand, not with the technology available to enable the transaction of business.

This single aspect alone has done more to help us help many people focus on effective means in which to do their work and be effective, simpllified, and profitable.